Thursday, June 30, 2011

Articles Marketing – Is This Dying?


The written form has been considered as one of the most effective forms of communication. Ever since humankind has devised a way of writing, it has been used to impart virtually all kinds of information. The importance of the written word can never be underestimated in whatever realm of human existence.

In this modern world where the internet technology has changed the world and how we do a lot of things, the written word still dominate as most people who use the internet are in search for information. One way by which formation is imparted is through online articles. Businesses that operate in the online realm use the article marketing technique to make their online presence more felt.

With the developments in technology, more and more possibilities are realized on the online realm. One alternative to imparting information is through videos. YouTube and other similar sites are becoming more popular than ever because they present information audio-visually. One only needs to watch and listen about the information being given by a video.

In the field of internet marketing, there are also many ways, other than by article marketing, by which internet marketers can reach their target audience. The developments in technology have opened up for many possibilities and have triggered some people to ask whether articles marketing is indeed dying and whether it can be rendered passé by technology.

While some internet marketers are getting fidgety about the continued effectiveness of article marketing, there are still many who are confident that the importance of articles in the online realm will remain. Let us go back to the basic reason why most people surf the Net. It is because they are in search for certain information and they want it fast. Though videos may deliver information faster than an article, there are many people who cannot retain information just from a single watching of a video.

Also, although many countries of the world can be reached by the internet, many people still don’t have access to high speed internet and this makes video streaming difficult for them. Moreover, for people who want to have their own copy of the resource or of the information they need, it is much easier to access and download articles than videos. Furthermore, videos require a script and many scripts are based on articles.

It is also worthy to mention that there are certain information that can be best conveyed through a text-based format like an article. For example, it would be too cumbersome to use a video if you only want to convey a simple message or a set of simple tips. The bottom line here is there are information that can be best conveyed using the video format while there are those that are best imparted in a text-based format.

As to the question whether article marketing is dying, it certainly is not nor will it be replaced by video marketing. Both videos and articles are best used side by side to complement one another, rather than against each other, and provide web users the kind of information that they need.

Wednesday, June 29, 2011

The Horizontal Challenge



I’ve put on more or less 10 kilos and I’m already bursting to the seams. I feel like an oddball in this country of undernourished people. This past year, I’ve been having five heaping full meals a day. A few kilos more and I’ll walk in the streets naked because not one of my clothes will fit me.

Before, I took pride in being slim despite my voracious appetite. Now, I sport flabby arms, a second chin, a three-story belly, and dimples of cellulite in my legs. Don’t get me wrong; I don’t really care how I look. My main concerns are my narrowing choices in clothes and the increased risk in cardiovascular ailments. Why, oh why, did I bloat like this?

I’ll let you in a secret… I eat more when I’m depressed. My frustrations translate to cravings; and I eat and eat until I become relaxed and composed. It has become an outlet of my psychological wreckage. Calorie-laden food is in front of me even as I exorcise my inner anguish while writing this article. Try as I may, I can’t seem to trace how it all started. If I remember it right, nothing much has changed in my eating pattern. I only changed my lifestyle. Maybe my more laidback and sedentary lifestyle now is the culprit?

“What should I do?” is the more pressing question. Some friends advised that I should go on a diet. How? I’m a true-blue glutton to diet. Besides, I find the idea of dieting for vanity’s sake absolutely abhorring. I don’t want to join the cult of those who go on a hunger strike and shun away from the bounties of this earth just to look alluring before the eyes of every drooling male. If ever I’ll go on a diet, it would be because I want to feel good about myself and not because I want to hook every member of the male specie who’ll come my way. Girls, bear in mind that sexiness is relative. There are times when skinny women are sexy and when voluptuousness is the “in” thing. In other cultures, fat is sexy. Whatever you o and however you look, it’s how you carry yourself that matters.

Another option is for me to have an exercise regimen; but I’m too lazy to exercise. Or I can do both dieting and exercising but the prospect doesn’t appeal to me just yet. The desperate option would be to cease eating but I just can’t stop taking in food. I don’t want to die, mind you.

So, I’m still where I began. I’m fat and I don’t know what to do. I’m sure I’m not alone in this predicament. A couple of my friends also have weight problems. In my case, my body mass index is still within the normal range but I feel so heavy and sluggish. I can’t wear my favorite shirts and jeans. And I don’t have the money or resources to upgrade m y wardrobe.

Now I know how my horizontally-challenged friends feel. Profuse sweating follows my every move. By the end of the day, I feel super duper sticky to the max and so lethargic to do anything. And it’s definitely not healthy. I always feel nauseous and exhausted. The gravitational pull is weighing me down.

I was never a stickler for healthy living. My habits are far from wholesome. Now, I am forced to re-examine my lifestyle and maybe introduce a few changes. You see, I don’t have much choice. In the meantime, I won’t let bodily aesthetics bother me. I’m me and you might as well accept that. Besides, they say that beauty is not in the physical aspects of a person. As Christina Aguilera’s song goes, “ I am beautiful, no matter what they say”. On the other hand, I might just opt for an exercise program; it will help especially that my genes are susceptible to hypertension. I’m going to do it for myself and not for anybody else.